Digital presence
Keywords
Integral to SEO, keywords are the terms and phrases that searchers use in search engines. Effective SEO strategies involve identifying and incorporating the right keywords into website content to improve search visibility and relevance.
Content Quality
SEO isn’t just about keywords; it’s also about the quality of the content. This includes providing valuable, relevant, and well-structured information that meets the needs of your audience and encourages engagement.
Backlinks
These are links from other websites to your site. High-quality backlinks from reputable sources can significantly boost your website’s authority and ranking in search engine results, signaling to search engines that your site is a valuable resource.
On-Page Optiomisation
This involves optimising individual web pages to rank higher and earn more relevant traffic in search engines. It includes optimising the meta tags and creating descriptive and keyword-rich alt texts for images, and ensuring a clean and efficient code structure for better crawling and indexing by search engines.